In these bleak economic times, it’s easy to get discouraged about your financial situation. I, for one, have probably lost about a third of my net value just this year. I don’t know for sure, because I don’t even want to look. I’m sure most can relate. In times like this, it’s important to keep things in perspective and shift your focus on things which are more important and which you can control, such as your health and the relationships around you. The truth of the matter is that women are more attracted to your confidence, personality and social skills than to your bank account- real women who are genuinely interested in a relationship, that is. Remember, attraction is not based on logic or reason and cannot be quantified with a number. Work on your social skills, develop your self and cultivate a network of individuals who can help you in life, and you will have an easier time meeting women with less effort.

Interestingly enough, I stumbled into an article today somewhere (I honestly can’t remember where) that mentioned a new demographic of women that they refer to as “Gamma Women.” What are gamma women? According to www.gammawomen.com , a Gamma woman has the following characteristics:

• Collaborative and inclusive
• Feels empowered by information
• Values relationships of all kinds
• Defines success for herself
• Individualistic and self-actualizing
• Believes work should fit personal and family needs; not the other way around
• Strives to be healthy and is comfortable in her own skin
• Enjoys creative pursuits and opportunities for self-expression
• Environmentally conscious
• Faith and spirituality are important
• Willing to share her time and talents

So what does all this mean? Basically, the term “gamma woman” as I understand it (reading between the lines) is a term created for marketers to determine a certain market of women who are socially, politically and environmentally conscious. This is a woman who is seeking to define her individuality by finding information about what’s cool, hip, or relevant as defined by a combination of her tastes, network(s) and peer group(s).  In other words, this is your typical modern, urban woman.

What does this have to do with you?  Simple.  As the above highlights, this kind of woman highly values family, friends and relationships- in other words, this woman is social down to her very core being.  This kind of woman values a man who can make her feel valued, connected and part of a larger community.  She wants to feel like the guy finds her issues to be important and can relate to her. This is the kind of woman who is extremely attracted to an intelligent, socially savvy guy. These are things we already knew, but now they are being outlines by marketers.

Forget your focus on finances. Develop yourself and your social skills. Accumulate vast hordes of social currency, not material objects if you’re looking to find success with women.